Unicorn Goods is built on the idea that people want what we have to offer. We have spent $0 on advertising in the past two years. Everything we have done has been word-of-mouth and social media. We have managed to build a following over 1K+ on Facebook and 6K+ on Instagram, but we can always do better. We have 10% growth goals for our Facebook and Instagram, and I'm determined to make sure we meet them. This book is great for anyone looking to gain better insight into just how a social media strategy should be though about and implemented. I highly recommend it. It's a quick read, under 3 hours on Audible or 2 hours on 1.5 speed (you know, I'm busy). I knocked this out this morning during my extra long weekend workout.