What I'm Reading: The Advertising Effect

The Advertising Effect is a great compilation of case studies from the advertising world about how marketing can be used to influence consumer decision. I found this book interesting from a social enterprise perspective given the author's stance against using advertising to sell more products, and for advertising as a potential force for good, especially for social entrepreneurs. I recommend this book to anyone who is interested in learning how advertising and marketing shapes consumer decisions, especially as it relates to social enterprise products and causes.