Vote for My SXSW Eco Sesssions

If you know me at all, you know that I love Austin, and that I have been there twice for SXSW. SXSW Eco happens between SXSW in the fall, and is focused on environmental and social change. This year, I've suggested three sessions that I think have been missing from SXSW Eco in the past. Please vote for each of them! Voting ends May 20th.

Vegan Fashion

Vegan Fashion Vegan fashion is on the rise. People are looking for animal-free products, companies are developing innovative animal-free materials, and designers are rising to the challenge of providing more sustainable fashion choices through animal-free design. Now, more than ever, it's imperative that we reduce our consumption of animal products, including leather, fur, wool, and down. Not only are these products bad for the environment and bad for people, but they're also inferior and expensive. From insulation developed by NASA to pineapple leather, technology is catching up. Hear from vegan fashion designers who are on the cutting edge of bringing animal-free apparel into the mainstream. 

Objectives

  1. understanding of recent trends and developments in vegan fashion design
  2. comprehensive overview of the vegan fashion landscape
  3. ideas for how to incorporate vegan materials into design
  4. tools and tips for where and how to buy vegan clothing and goods

Speakers

If you eat further down on the food chain, rather than animals, which have produced many greenhouse gasses, and used much energy in the process of growing that meat, you can actually make a bigger contribution in that way than just about anything. So that, in terms of individual action, is just about the best thing you can do.
— Dr. James Hansen, NASA Climatologist

 According to our best and brightest scientists and experts, from NASA climatologists to Al Gore, adopting a vegan diet is the single most impactful thing that people can do to save the planet. Come learn about the effects of the animal agriculture industry on the environment, and how becoming vegan can help you save the world.

Objectives

  1. learn about the impacts of animal agriculture on the environment
  2. learn about veganism and how to do it
  3. learn about the history of veganism, the current state of the movement, and the future of the movement
  4. learn why eating meat, dairy, and eggs, and wearing leather, fur, wool, and down is anti-enviroment

How do you get people buy things that make the world better? The way to get people to buy something runs deeper than moral convictions, tapping into primitive parts of our brains and driving split-second, spur of the moment decisions. For socially minded products that are intended to bring about social change, getting mass market appeal is difficult and counterintuitive, but absolutely vital to success. Without mainstream appeal, social businesses are permanently relegated to the fringes. We need social products to take the lead. Learn from experts in the ethical consumer products space how they market and appeal to mainstream audiences to maximize their impact.

Objectives

  1. How to market socially conscious products to mainstream audiences
  2. How to position socially conscious brands in the mainstream marketplace
  3. How to differentiate socially conscious brands and products
  4. What to stay away from when marketing to mainstream audiences

Speakers